Total Service

No matter where you bought your bike – a big box store, a garage sale, or online, we’ll not only work on it, we’ll treat you like you bought it from us. We do it all.

Fuji Absolute 2.1

Absolute is a flat-bar bike that strikes a great balance between speed and comfort. It’s perfect for fitness or cruising around town and is also available as a women’s model.

Our Bikes

We’re proud to be a full-line dealer for Fuji Bicycles. We also carry Bianchi, Del Sol, Haro, and Breezer. Stop by or drop us a note to see what we have and what we can get!

Our Shop

Located on the river in the heart of Beloit we’re at the crossroads of great roads and trails. We have a full line of bikes and accessories whether you’re a veteran rider or just getting started.


Our professional service is the core of our shop. Any bike and anywhere you got it – we’re here to help get you back out on the road with the best bang for your buck.


We’re proud to be the starting point for many clubs and groups of riders. Bicycling has many groups appealing to all types of riders and we strive to support them all.

Fuji Logo


Before you knew it my wife and I were out the door with two new Bianchis and looking forward to our new sport. I’ve done 60 miles on it in one week and can’t explain the fun we’ve already had, the great exercise we’ve gotten and the fantastic care and advice we got from Greg. First rate shop with great care and attention.

Guy F.

We were in the middle of a century when one of our bikes had a bad tire and another friend needed to install a cargo rack. The employees were so kind to let us use their store while we installed our new parts. They were also helpful in providing us with directions.

Andrew N.

After a recommendation from a friend, I recently took a trip from Chicago to Beloit to bring my 40 year old road bike into Beloit Bicycle Company for repairs. The owner, Greg, went above and beyond to help me in subsequent weeks. First, he was incredibly helpful and patient with all my questions. He’s friendly and clearly loves what he does.

Michelle K.

Greg did fantastic work getting my 12+ year old Trek riding like new. Customer service was excellent, turn-around time was quick, and the attention to detail was exactly what my neglected two wheels needed. I even left knowing quite a bit more about my bike than I had before. Thanks Beloit Bicycle Company!

Brent M.

Beloit Bicycle Company

Beloit Bicycle Company

110 W Grand Ave
Beloit, WI 53511

Phone: (608) 362-8735

Business Hours

M-F: 9am – 6pm
Sat: 9am – 5pm
Sun: Closed